When the event name is already PII
Titles like support_ticket_6681_opened look harmless in a schema doc and dangerous in a warehouse share.
Journal
Notes we would rather publish than repeat in every cohort.
Short essays from the Rayong desk. They assume you already ship product events. They are not legal advice.
Retention windows that survive a warehouse copy
A 90-day sentence on a privacy page does not delete the BI extract. Clocks, owners, and the laptop problem.
Owner maps, not wiki gardens
We stopped asking teams for a single source of truth page. Humans attached to event families work better.
Sampling is not suppression
Product analytics teams blur the two when traffic spikes. One is a measurement choice; the other is a governance act.